In a move widely seen as an attempt to restore lost credibility and consolidate internal control, the banned militant group Tehrik-i-Taliban Pakistan (TTP) has announced a three-day social media campaign starting Thursday, May 29, 2025. The campaign aims to rally support for the group’s emir, Abu Mansoor Asim, better known as Mufti Noor Wali Mehsud.
According to an official statement issued by the group’s media wing, the campaign will begin at 8 AM and calls upon all “mujahideen, members, and sympathizers” to participate actively. Supporters are instructed to display the emir’s photo on their social media profiles and use a set of specific hashtags including:
#Ameer_Mohtaram
#Abu_Mansoor_Asim
#Mufti_NoorWali_Mehsud
#امیر_محترم
#ابو_منصور_عاصم
#مفتی_نورولی_محسود
The announcement comes at a time when internal rifts within TTP have become increasingly apparent. Factions such as Jamaat-ul-Ahrar and the Hafiz Gul Bahadar Group have reportedly been gaining ground, both ideologically and in terms of grassroots support among militant networks. Insiders suggest that a growing number of fighters and mid-level commanders are now disillusioned with Noor Wali Mehsud’s leadership.
Analysts believe the social media push is a desperate effort by Noor Wali to reassert control and counter the erosion of his influence. “This campaign is less about public perception and more about internal reassurance,” said a senior security analyst. “It signals that the TTP leadership is under pressure, especially from rival factions who view Noor Wali as ineffective and ideologically compromised.”
The development also comes amid a deteriorating security environment in Pakistan’s tribal and border regions, where attacks linked to splinter groups have surged in recent months. Meanwhile, the online activity of banned outfits like TTP has seen a marked increase, raising alarms among security agencies.
Observers note that such orchestrated campaigns highlight the group’s ongoing reliance on digital propaganda to maintain cohesion, even as its operational and ideological unity continues to fracture.
